Marketing
Marketing is important for our team to attract sponsers and support.
Our logo identifies us from the rest. And different components of our race team.
•The shape in the logo represents the aerodynamics of our car
•The team colour scheme being based around pink, as we are an all female team.
•The different fonts add contrast between the two words ‘Infinite’ and ‘Racing’ so the team name stands out.
•The cursive font for the word ‘Racing’ was to make our logo be seen in a more feminine way.
Graphics help our team to stand out. Pink is a great colour to stand out as a team. The pink swirl was developed in collaboration with JT Press and is a great way to stand out.
Presentation has always been a focus for our race team. We always strive to present our school and the F1 team in a professional manner. This suits our car design colour and industry needs when presenting. This will be the formal shirt design
The pit display is very important to our team and a high quality display is needed. Thanks to our sponsors (East Coast Sign and Run Time Design), our graphics look great. We have displayed our team at trade meeting, markets and industry breakfasts that aim to generate sponsorships. Pink was decided as a theme and standout graphics that make you stop and look.
Markets are a great way to raise awareness of our team within the local communities. Industry are also invited to presentation nights. This helps inform current sponsors and also allows new industry links to develop.
Our slogan is easy to remember and catchy. Think Pink helps with team identity and easily relates back to our booth display.
Our slogan is present on both booth, folio and team uniforms to help link all three as the Infinite Racing Team.
Wayne Chalmers, the founder of School Community Relations is our media relations person. Through sponsorship we are able advertise our success though local and regional newspapers and radio stations. This is a great opportunity to promote REA and Infinite Racing in link with Redcliffe SHS.
Facebook is a great social media that allows our sponsors and fans to keep in contact with what's happening. Regular posts help to communicate in real world time. This also allows young students and past students at Redcliffe SHS to become involved in F1 in Schools. Regular Posts and Tweets inform students about the teams progress.
Website development which has regular updates about the teams progress. This enables companies and potential sponsors to follow the F1 team.